Tuesday, August 7, 2012

Audi's New Lineup

Recently there has been an exec change up within VWAG. Wolfgang Durheimer, an old executive at Porsche and current head of Bentley and Bugatti is making a leap of faith in to the R&D of Audi.

Now while no Lucious Fox, the man does have aspirations for his new found home-company:

          “Magazines are always comparing Volkswagen Group cars with each other, so why shouldn’t we compare our race cars within the same group? Competition is good for Volkswagen and it will not be a straightforward fight anyway, because there will be a technology battle going on too. Porsche will be racing using a petrol engine, Audi will be using diesel power.”

He's also hinted that he might be interested in pushing Audi towards F1 (my next post I'll talk about this further, my own opinion of course) and out of WEC. With Dr. Wolfgang Ulrich nearing retirement, Durheimer might just achieve this wanton path.

Dr. Ulrich has been very adamant and outspoken against Audi ever stepping foot in to F1 however Durheimer's argument is that Audi is a company built on dominating a sport and moving on, whether it be rally, touring, endurance, or even, yes, the dreaded Forumla 1.

Who needs SWAG when you have VWAG?
There's an up side though, Durheimer wants Audi to finish competing in WEC, and by finish, they mean break Porsche's record of 16 Le Mans titles; let's put it this way, Audi hold's 11 titles, and many, many more years of future endeavors.

Fourtitude article: 

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